Brand name & research

For the brand name, we first gathered as a group and thought of different name ideas which we could use for our studio. After much deliberation we came up with the name “DOT”. This because it is a name that includes technology and media. A dot is always used to begin the ending of a domain name. And a dot can be thought of as a circle which is good for media.

Along with the name DOT, we also came up with the idea of using a circle for some animations since this could correspond nicely with the branding name. And we also thought about making a mascot which Bram would eventually make.

Research

To understand better how to make a good brand name and why they are important. I made a quick research document where I could place all of my findings. The file itself is too big to paste on this page, so by clicking here (Dutch) you will be able to open up the research document and scroll through it if you'd like to. The link opens in a new tab.